Maximize Podcast Opportunities (MPO)
Turn One Interview Into MULTIPLE Pieces of Brand-Building Content
Taught by Kim Hayden, host of Kim Talks Series and Founder of Resilient New Media Inc.
Why Podcasts Are
a Secret Weapon for Your Brand
80% of podcast listeners listen to all or most of an episode. (Edison Research)
61% of podcast listeners have purchased a product or service after hearing it on a podcast.
Podcasts build trust and attention, giving your message 10x more time than any post or ad.
Google now indexes podcast content — meaning your name, business, and ideas become more searchable online.
And when you appear on dozens of podcasts, you're creating multiple discoverable touchpoints across platforms like Spotify, YouTube, LinkedIn, Apple, blogs, and even AI engines.
Visibility leads to authority. Authority leads to opportunity.
Maximize Podcast Opportunities (MPO)
Turn One Interview Into MULTIPLE Pieces of Brand-Building Content
Taught by Kim Hayden, host of Kim Talks Series and Founder of Resilient New Media Inc.
You Were Brilliant on That Podcast… But Now What?
Most podcast guests stop promoting the moment the episode drops.
The truth is, the real opportunity begins after the show is released.
You’ve already done the hardest part: showed up, shared your expertise, and delivered value.
Now it’s time to turn that single moment into a content engine that grows your brand, your credibility, and your revenue.
What You’ll Learn in the MPO Class
Step-by-Step Systems to Maximize Every Interview:
How to turn podcast appearances into a lead funnel
(with content, backlinks, and SEO strategies)
Why More interviews MAKE Magic Happen
→ Repetition breeds recognition. The more often people see your name, the more likely they are to remember and trust you.
Content Creation Secrets for Non-Techies:
How to scrape your own interview content ethically
(with credit to the host/show)
Reposition it in 1st-person format
for blogs, LinkedIn posts, or your own podcast
How to write a press release in the third person
— and where to publish it
Where to register as a podcast guest
to land more shows and build to your 100-interview milestone
Tools & Templates You’ll Actually Use:
The exact tools Kim uses to make reels, shorts, and audiograms (yes, even if you’re not tech-savvy)
Apps and AI tools to repurpose content quickly — saving time and expanding reach
A list of distribution sites to multiply your visibility
Engage & Convert:
How to create simple CTAs that turn your audience into leads and customers
Learn to link every post, video, and share back to your business with compelling hooks
Discover the importance of "Content in Multiple Locations" — and how it boosts Google rankings and AI discoverability
Kim Talks Books
The Author’s Journey. The Reader’s Reward.
Welcome to Kim Talks Books, a podcast where we honor the dedication it takes to write and publish a book—and uncover the impact those words can have on readers. Whether you're a debut author, seasoned bestseller, or a contributor to a collaborative project, this space was created to spotlight your story and the heart behind your book.
Hosted by Kim Hayden
With over 7 seasons of broadcast TV, 3 active podcast series, nearly 1000 interviews hosted or produced, Kim has built a brand authority system that helps authors, speakers, and entrepreneurs build visibility long after the mic drops. She’s here to help you do the same.
